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Location: Pismo Beach

A long-running signature festival featuring clam chowder, food vendors, live entertainment and family activities. Its broad appeal and downtown location make it one of the South County’s most recognizable annual events.

Location: Pismo Beach

Regional food and wine gathering featuring Central Coast chefs, wineries and beverage producers near the coast. It attracts culinary travelers and affluent local attendees, making it useful for restaurant partnerships and destination packages.

Location: Pismo Beach

A multi-day event combining elite longboard surfing with a health fair, vintage vehicle programming and a benefit gala. It brings athletes, spectators and supporters to Pismo Beach for a full weekend.

Location: Pismo Beach

A World Surf League qualifying competition bringing elite surfers and spectators to the Pismo Beach Pier. The week-long format creates meaningful off-season visitation and strong action-sports content.

Location: Pismo Beach

A large classic car gathering that fills downtown Pismo Beach with show vehicles, vendors and spectators. The multi-day event is a strong lodging and restaurant driver for the South County coast.

Location: Pismo Beach

A surf competition and beach festival showcasing Central Coast surf culture, community programming and oceanfront activities. It supports daytime visitation and family-friendly coastal travel.

Location: Pismo Beach

A multi-day celebration of temporary sand art and beach creativity in Pismo Beach. The event is visually engaging and supports family travel during a quieter coastal season.

Location: Pismo Beach

A coastal tasting event highlighting local restaurants, wineries and hospitality businesses. It encourages spring weekend travel and offers direct partnership opportunities for nearby operators.